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Reader, One thing you can work on in the first quarter of 2025 is your website. As a small business owner, why does auditing your website matter? A website audit is like giving your website a thorough checkup. It involves assessing every detail of your website to ensure it's performing at its best — representing your business professionally, connecting with your audience authentically, and effectively guiding your visitors toward becoming paying clients. Just like a physical checkup for your...
Hey there, Happy New Year, Reader! I know I don’t usually send out emails like this, but I felt it was important to share a bit of my journey with you. As an entrepreneur who took the leap to create an online business during the pandemic, it’s been quite a ride. I started this adventure not really knowing what I was doing or where I was headed, and 2024 has brought a whirlwind of emotions. This past year has been challenging—I found myself anxious about the future and worried about our team’s...
Embrace Ease Fridays Hi Reader, This week, I want to talk about something that resonates deeply with me, both as a CEO and a mom: balance. We all juggle a million things, and in this business, the pursuit of efficiency is constant and continuous. Lately, the conversation around Artificial Intelligence (AI) has been fascinating. It's undeniably changing the business landscape, automating our tasks and streamlining a lot of processes. As a busy leader + momma, who wouldn't embrace tools that...